‘Do the Ride Thing’ launches in East Village

Posted: August 5th, 2016 | Columnists, East Village News, Featured | No Comments

By Sunny Lee | East Village Biz News

East Village is the largest neighborhood in Downtown San Diego. Spanning 130 blocks, the district houses restaurants, hotels, art galleries, and many small businesses, Petco Park, the new Central Library and City College. It is a popular destination for local visitors and tourists alike.

It is no secret that parking is scarce in many neighborhoods in San Diego. The East Village Association (EVA) hopes to alleviate some of the stresses of parking Downtown with the launch of their new mobility campaign called “Do the Ride Thing.”


EVA’s ‘Do the Ride Thing’ initiative, which launched June 18 at SILO in Makers Quarter, is focused on creating mobility solutions for East Village. (Photos by Paola Batiz/FYC Labs)

Do the Ride Thing launched on June 18 at a fun event at SILO in Makers Quarter. The campaign is focused on creating solutions for mobility and parking in East Village by encouraging locals and visitors to try a different method of transit when traveling to the Downtown neighborhood.

To help craft solutions and options for mobility, transit and parking, EVA is encouraging residents and businesses of San Diego to participate in a short survey at The information gathered from the survey will allow EVA to understand how people travel to East Village and why.

Survey results will help EVA to formulate the best options of travel between East Village and surrounding neighborhoods. Participants will be entered to win a gift card from Massage Envy East Village.

13458599_10100717624910854_6419918516022166096_oDoing the Ride Thing provides benefits to both the neighborhood and its participants. It helps to free up parking for visitors who do not have other options of travel, contributes to the city’s Climate Action Plan, encourages people to take an active role in their transportation methods, improves their health and increases community involvement.

Stay tuned for the next Do the Ride Thing event on Sept. 16, in front of Moniker Warehouse, located at 705 16th St., East Village, celebrating National Parking Day.

FbBanner_DTRT-01For more information about the EVA’s Do The Ride Thing campaign or East Village, visit

—Sunny Lee is a member of the East Village Association, a nonprofit 501(c )3 corporation that manages the East Village business improvement district. To learn more visit the

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